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My name is Heather and I’m a brand planner and writer, working with start-ups and established businesses, charities and other organisations to develop the thinking behind their brands. I discover what is distinctive, compelling, true and valuable about what they do and put that at the heart of the branding process, often working with designers and creative directors to name, design and communicate brands. That way, it becomes the unbroken thread it needs to be, ensuring that everything audiences see, hear and experience comes from that original, valuable ‘truth’. The people I work with say I ‘just get it’ – I suppose that’s why I love doing this. It’s instinctive to me. And I’m really nosey.

 

I do brand research, brand planning, naming and writing for brands and campaigns

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